Primer · 4 min read
What is "context" and why does AI need it?
The single most useful thing you can understand about AI tools. And the reason yours might be giving you generic answers.
Read →Short videos walking through the questions small business owners actually ask us. We don't do trends, dances, or AI hype takes. New ones every week.
What happened when a small contractor handed AI three real workflows and asked it to be useful. Honest result, with the awkward parts.
The one-minute version of our context primer. Most "AI is overhyped" feelings come down to this.
Three questions to answer before you hand them $20 a month. And one situation where the free version is honestly fine.
The buzzword you're going to hear all year. Plain-language version, with the example most small business owners actually care about.
Our short list, after a year of testing dozens. What we use ourselves and what we set up for clients.
The four-part structure we use for every prompt that matters. Less "prompt engineering," more "knowing what you want."
The single most useful thing you can understand about AI tools. And the reason yours might be giving you generic answers.
Read →Forty terms you'll hear, what they actually mean, and when they matter for a business like yours.
Browse →Real patterns from real engagements, anonymized. What's working in AI for small businesses, and what isn't.
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